We’ve introduced a single-sign-on (SSO) functionality to access our portal. SSO allows a user to log in once with one set of credentials and gain automatic access to multiple websites or applications. Facebook is a good example of this: a session is created on Facebook and the data of the Facebook account’s user is transferred directly to other websites or applications. Blanco now offers this option, allowing you to link applications and pass on user data directly to Blanco. Using SSO, clients will only need to log in once into a professional user’s own website and will gain frictionless access to the prospect portal of Blanco. This way, your clients no longer need to create a separate user account for the Blanco site and no more additional logins are required.